This is what it is all about. This is what we are all about.
We founded FeedbackMetrics on the vision that feedback measured needs to be benchmarked with industry data to enable businesses to act more successfully.
Welcome to our first blog post :-)
It all started in 2008. With more than 20 years of experience from the survey software and market research industries, we were surprised with the lack of affordable survey metrics and industry benchmark within the field of Enterprise Feedback Management (EFM).
Businesses investing in EFM seem to typically follow one of two strategies:
- Strategy 1: Do it yourself
The company licenses a survey software technology, and develops/implements its own customized survey methodologies (e.g. a website effectiveness survey) and/or licenses a third party methodology with benchmark (e.g. ACSI). - Strategy 2: Let a consultancy do it
The company outsources its EFM initiatives to a CRM/Customer Experience, HR, or Web Usability consultancy. The consultancy uses its own methodology and technology.
Both of these strategies come with pros and cons. And some companies combine strategy 1 and 2 to outweigh the cons.
In our view, a third-party survey methodology with benchmark (regardless of strategy 1 or 2) has traditionally been very expensive.
FeedbackMetrics will in 2009 introduce several new affordable survey metrics and industry benchmark products (hosted on-demand / Software as a Service (SaaS)) in the areas of website, customer, and employee feedback.
Stay tuned :-)
